IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Decoding Iatas Threeletter Airport Codes for Cargo

Decoding Iatas Threeletter Airport Codes for Cargo

This article provides an in-depth analysis of the International Air Transport Association (IATA) three-letter airport codes, explaining their construction rules, allocation logic, usage specifications, and industry management. It emphasizes the crucial role of these codes in ensuring accurate information transmission and improving the efficiency and safety of air transport. The article also explores IATA's role and responsibilities in managing these codes, highlighting their importance in global aviation operations and standardization.

11/03/2025 Airport Codes
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Ozon Revises Seller Pricing with New Cost Controls

Ozon Revises Seller Pricing with New Cost Controls

Ozon platform updated seller offer terms, introducing order cancellation express service fee deductions, but waiving "last mile" fees in specific cases. Sellers need to prioritize order management, optimize logistics, and strengthen communication. Actively adjusting business strategies is crucial to cope with increased costs and achieve sustainable development. This includes carefully monitoring order fulfillment, exploring alternative shipping options, and proactively addressing customer inquiries to minimize cancellations and maximize efficiency within the updated Ozon framework.

11/03/2025 Logistics
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Comodoro Zanni Airports IATA Code Role in Aviation

Comodoro Zanni Airports IATA Code Role in Aviation

This article provides an in-depth analysis of Komodo Airport's IATA code (PEH), explaining the crucial role of airport codes in air transport, including flight booking, baggage handling, and airspace management. It also explores the future development trends of airport codes, emphasizing their significant value in improving efficiency and safety. This serves as a professional reference for aviation professionals, highlighting the importance of standardized codes in streamlining operations and ensuring seamless travel experiences.

11/03/2025 Airport Codes
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Global Supply Chains Diversify As Firms Reduce Reliance on China

Global Supply Chains Diversify As Firms Reduce Reliance on China

Global supply chains are undergoing a significant reshaping. Key trends include evolving labor costs, manufacturing reshoring initiatives, the lingering impacts of the pandemic, fluctuations in semiconductor imports, the decline of the textile industry, and shifts in import patterns. Businesses must carefully evaluate these factors and develop personalized supply chain strategies to navigate future challenges and ensure resilience. This requires a proactive approach to risk management and a willingness to adapt to the dynamic global landscape.

11/03/2025 Logistics Industry Insights
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Datadriven Strategy Stabilizes Ad Performance in Digital Marketing

Datadriven Strategy Stabilizes Ad Performance in Digital Marketing

Fluctuations in native advertising performance are a common challenge for optimizers. This paper analyzes the causes of traffic fluctuations from both quantitative and qualitative perspectives, offering optimization strategies for channels, budgets, and creatives. It proposes a data-driven traffic control process, emphasizing the evaluation of periodic costs and overall effectiveness. The aim is to enhance the stability of native advertising campaigns and improve predictability in performance, allowing for more effective resource allocation and campaign management.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Keyword Optimization

Amazon Sellers Boost Sales with Keyword Optimization

This article delves into the significance of keyword relevance in Amazon Listing optimization. It details methods for keyword collection, analysis, and evaluation, as well as how to strategically incorporate keywords into various sections of the Listing. By optimizing Listing relevance, you can improve conversion rates, reduce advertising costs, and ultimately achieve an increase in organic traffic. The focus is on practical strategies to enhance discoverability and drive sales through effective keyword management.

12/29/2025 Logistics Industry Insights
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Tongtu ERP Enhances Efficiency for Russian Ecommerce Sellers on Ozon

Tongtu ERP Enhances Efficiency for Russian Ecommerce Sellers on Ozon

This article details how OZON sellers can efficiently list products using the data collection feature of TongTool ERP. By registering and logging in, authorizing the store, installing plugins, collecting product data, editing information, generating drafts, and finally listing, sellers can significantly improve their listing efficiency and tap into the Russian e-commerce market. The process simplifies product uploads and streamlines the management of listings on the OZON platform via the integration with the ERP system.

12/29/2025 Logistics Encyclopedia
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Douyin Shop Tightens Rules for Compliant Dropshipping

Douyin Shop Tightens Rules for Compliant Dropshipping

This article delves into the reasons behind violations in Douyin stores operating under a dropshipping model. It offers three practical solutions: adopting Douyin's electronic shipping label, cultivating a 'pseudo-inventory' by focusing on supply chain management, and improving customer service quality. The importance of compliant operation is emphasized, highlighting that dropshipping still has potential in Douyin e-commerce. However, continuous improvement in operational capabilities is crucial to stand out in the competitive landscape.

12/29/2025 Logistics Encyclopedia
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Data Analysis Reveals Trends at Paraguays Silvio Pettirossi Airport

Data Analysis Reveals Trends at Paraguays Silvio Pettirossi Airport

This article, from a data analyst's perspective, delves into the key data of Silvio Pettirossi International Airport (Asuncion Airport) in Paraguay, including IATA/ICAO codes, geographical location, and operational details. By analyzing this data, the aim is to provide decision-making support for airport operation management and future development, as well as to offer a reference for research in related fields. The analysis provides insights into the airport's performance and potential areas for improvement.

12/30/2025 Airport Codes
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